Simplicity

The best ideas in business and life are most often the simplest ones.  I believe it is the job of the finance professional to take very complex data and analysis and communicate its essence in a way that non technical / non financial people can understand easily.  The highest form of art in business is taking complex ideas, functions, and needs and addressing them in the most basic and intuitive way.

Here is a great example of how two large and successful companies approach products and consumers very differently.